Case Study: ManoMano achieves 360% revenue growth with Twenga Smart LEADS

ManoMano.fr increases revenue by 360% with Smart LEADS

ManoMano.fr, the DIY and garden marketplace formerly known as MonEchelle, wanted to accelerate growth in a highly competitive French market dominated by bricks-and-clicks retailers and large marketplaces. To support its expansion and increase legitimacy with partners, it turned to Twenga and its Smart LEADS service to drive more qualified traffic and sales while meeting ROI and profit-margin targets.

Twenga integrated ManoMano.fr’s product feed into Smart LEADS to target high-intent shoppers across advertising marketplaces, Twenga shopping sites, and affinity networks, while closely monitoring attribution and channel performance. The results were substantial: traffic increased by 210%, turnover grew by 360%, sales were multiplied by 4, and average basket size nearly doubled, all while keeping acquisition costs stable.

ManoMano

Philippe de Chanville

Co-founder