Case Study: Made.com doubles PLA investment and cuts campaign management time with Twenga Solutions

Made.com Italy successfully doubles PLA investment & reduces time spent on campaigns by 30%

Made.com, the online designer furniture retailer, wanted to scale its Google Shopping and PLA investment in Italy while keeping profitability high and spending less time on paid search, feed, and campaign management. To address this, Made.com partnered with Twenga and used its Smart FEED solution for Google Shopping.

Twenga optimized Made.com’s campaigns with more granular RLSA lists, hourly bid adjustments, better budget allocation based on customer demand, and a mobile-focused acquisition strategy. The result was a 2x increase in Google Shopping investment with stable ROI, a 30% reduction in time spent on feed and campaign management, and a 4x increase in RLSA profitability.

Made.com

Lorenzo Calcagni

Head of Italy