Case Study: LePape triples Google Shopping revenue with Twenga Smart FEED

LePape triples the revenue from its Google Shopping campaigns with Smart FEED

LePape is a French sports equipment reseller specializing in running, trail, fitness, and cardio training. As a leader in premium running and fitness equipment, the company wanted to accelerate growth through search marketing while keeping its Cost of Sales at 30%. To support this goal, LePape turned to Twenga and its Smart FEED solution for Google Shopping optimization.

Twenga implemented Smart FEED to automate daily feed updates, refine campaign structure, adjust settings to monthly budgets, expand into new product categories, and improve bid decisions using conversion prediction and RLSAs. The result was a 200% increase in revenue within just a few weeks, along with a reduction in Cost of Sales. Based on these results, LePape continued its partnership with Twenga and planned to adopt additional solutions.

LePape

Stéphane Gognet

Head of Paid Acquisition