Case Study: Le Monde du Bio reduces CPO by 65% with Twenga Smart BID

Le Monde du Bio uses Smart BID to reduce its CPO by 65% on its AdWords campaigns

Le Monde du Bio, an online retailer of organic and natural cosmetic products, was spending heavily on Google AdWords while struggling with the time and expertise required to manage bids and campaign structure effectively. To improve profitability and lower its cost per acquisition, the company turned to Twenga’s Smart BID solution for automated AdWords optimization.

Twenga implemented Smart BID to automatically manage bids at a granular keyword level, restructure campaigns, and provide weekly optimization recommendations and monitoring. The results were strong: conversion increased by 55% in the second week, CPO dropped by 65% after one month, and sales rose by 160%, leading Le Monde du Bio to extend the approach to Google Shopping with Twenga’s Smart FEED.

Le Monde du Bio

Gaetan Hildene

Manager