Case Study: Joom boosts GMV, AOV, and traffic with Twenga CSS

Joom boosts GMV 122% with Twenga

Joom, an e-commerce platform with 400 million users, sought to increase its product visibility on the highly saturated Google Shopping Ads market and expand into new territories while maintaining a specific ROI. They partnered with the vendor Twenga, a Comparison Shopping Service (CSS), to address this challenge.

Twenga implemented a solution by integrating Joom's product feed via a server-to-server connection and employing its proprietary bidding algorithm. This allowed for a cost-per-acquisition model and targeted bidding on new audience segments and products. The results were significant, with Joom's GMV increasing by 122% from 2022 to 2023, average order value growing by 25% year-over-year, and traffic doubling while improving conversion rate. Twenga's approach enabled efficient growth and channel expansion for the customer.

Joom