Case Study: Dress-For-Less more than triples sales with Twenga Smart LEADS

dress-for-less more than triples its sales with Smart LEADS

Dress-For-Less, a European online designer fashion outlet headquartered in Frankfurt and active in more than 50 countries, wanted to strengthen its presence in the German market and reduce lost clicks. To do so, the retailer turned to Twenga and its e-commerce expertise, using Smart LEADS Advanced to improve campaign performance while staying within ROI targets.

Twenga implemented Smart LEADS Advanced, a Search and Display solution that indexed Dress-For-Less products across Twenga price comparison sites, major marketplaces, and the AffinitAD publisher network, while using audience segmentation and catalogue scoring to focus on high-intent shoppers. The result was a 78% reduction in cost of sales and sales that more than tripled in just two months, with a reported +200% sales increase after launch.

Dress-For-Less

Fabian Grötsch

Online Marketing Manager