Case Study: DefShop decreases Google Shopping Cost of Sales by 40% with Twenga Smart FEED

DefShop decreased its Cost of Sales on Google Shopping by 40% with Smart FEED

DefShop, Europe’s biggest online streetwear retailer, was running Google Shopping campaigns for a catalog of 80,000 products with a very small SEA team. Manual optimization was too time-consuming, and the company needed an in-house solution that could improve performance without replacing its existing Google AdWords structure. Twenga’s Smart FEED was chosen as the product to automate campaign management while keeping control internally.

Twenga implemented Smart FEED to optimize bids and bid customizers using DefShop’s existing account structure, making it easy to set up and ready in time for the Christmas season. In just 6 months, DefShop reduced cost of sales by 40% and increased sales by 50%, while also gaining more visibility for bestselling brands and products. Twenga’s support was also praised for being quick and accessible.

DefShop

Eva Brachat

Head of SEA