Case Study: Capitaine Matelas increases Google Shopping revenue by 63% with Twenga Solutions

Capitaine Matelas increases its revenue on Google Shopping by 63%

Capitaine Matelas, an online retailer specializing in mattresses, box springs, furniture and decoration accessories, wanted to improve the performance and profitability of its Google Shopping campaigns. Working with Twenga, the company aimed to better manage recurring promotions, target more qualified traffic, and meet its cost of sales goals more effectively.

Twenga implemented its Smart FEED solution to restructure the Google Shopping account, create a more granular campaign setup, optimize retargeting with RLSAs, and automatically adjust bids based on performance and user intent. As a result, Capitaine Matelas achieved its cost of sales target and increased revenue on Google Shopping by 63% year over year, prompting plans to raise its budget on the platform.

Capitaine Matelas

William Toulemonde

Traffic Manager