Case Study: Berceau Magique increases Google Shopping revenue by 45% with Twenga Smart FEED

Berceau Magique uses Smart FEED to increase its revenue on Google Shopping by 45%

Berceau Magique, an online store for mother-and-baby products, wanted to improve the performance of its Google Shopping campaigns after years of relying on an agency. The company turned to Twenga and its Smart FEED solution to better manage product feeds, bids, and campaign structure, with a strong focus on ROI and better targeting.

Twenga implemented Smart FEED along with campaign optimizations such as RLSA audience segmentation, device-based bidding, and a highly granular account structure. As a result, Berceau Magique increased Google Shopping revenue by 45% while reducing spend by 2%, and also saw CoS fall by 33% and average CPA drop by 27%.

Berceau Magique

Laure Guiot

Acquisition Manager