Case Study: Alinea reduces acquisition costs and boosts sales with Twenga Smart LEADS

Alinea reduces its acquisition costs with Smart LEADS

Alinéa, a French furniture and decoration retailer with 26 stores and an e-commerce site, wanted to expand its customer base and improve the ROI of its acquisition campaigns. To do so, it turned to Twenga and its Smart LEADS lead generation solution.

Twenga’s Smart LEADS Advanced helped Alinéa target high-intent users, score catalog offers with strong conversion potential, and optimize campaigns through close collaboration with the vendor. As a result, Alinéa reduced acquisition costs and increased sales by 240%, confirming a strong performance improvement.

Alinea

Faust Tamisier

E-Marketing Director