Twelve Labs
6 Case Studies
Case Study: Maple Leaf Sports & Entertainment cuts video search from days to minutes with TwelveLabs
A Twelve Labs Case Study
Maple Leaf Sports & Entertainment cuts video search from 16 hours to 9 minutes with Twelve Labs
Maple Leaf Sports & Entertainment (MLSE) faced significant challenges in managing its vast video content library to meet the fast-paced demand for highlights and promotional assets. Manual logging and retrieval were extremely time-consuming, taking up to 30 hours and causing missed opportunities for timely, fan-driven storytelling. To solve this, MLSE partnered with Twelve Labs to implement its cutting-edge video understanding platform.
By leveraging Twelve Labs' technology for natural language video search and workflow optimization, MLSE transformed its content creation process. The solution reduced video search and retrieval time from 16 hours to just 9 minutes, a 97% reduction. This dramatic efficiency gain freed up MLSE's creative teams to focus on producing more meaningful and personalized content, enhancing fan engagement and creating new promotional opportunities with greater ROI.
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