Case Study: Wildlife Studios achieves under $5 CPIs with tvScientific

Wildlife Studios Drove Higher Installs at under $5 CPIs

Wildlife Studios, one of the largest mobile gaming companies, wanted to expand into connected TV (CTV) advertising to drive new game installs while maintaining a customer acquisition cost under $5 per install. To achieve this, they partnered with the performance advertising platform from tvScientific.

tvScientific implemented a targeted CTV strategy using detailed audience segments and optimized ad creative. Through their platform's automatic optimization and always-on incrementality testing, tvScientific successfully drove over 78,000 installs at a cost of just $2.19, significantly exceeding Wildlife Studios' CPI goal and proving the campaign was driving net new users.

Wildlife Studios

Fernanda Toletino

Wildlife Studios