Case Study: Wildgrain achieves 150% subscriber growth with tvScientific

Wildgrain drives 150% subscriber growth with tvScientific

Wildgrain, a bake-from-frozen subscription service, sought to diversify its acquisition strategy and drive subscriber growth efficiently. The growth team, led by Rose Hopkins, was concerned about the cost and creative production requirements of testing a new Performance TV channel, fearing it would not align with their CAC-focused goals.

With tvScientific, Wildgrain implemented a Performance TV solution using a Guaranteed Outcomes model, which eliminated budget risk. The tvScientific team helped repurpose existing social media creative for TV, requiring no new production. This approach allowed Wildgrain to scale the channel efficiently, resulting in a 150% year-over-year increase in subscriber growth while Performance TV represented 5-7% of total ad spend during peak periods.

Wildgrain