Case Study: The Y in Central Maryland boosts membership and recruiting results with tvScientific

The Y in Central Maryland drives 15% more page views with tvScientific

The Y in Central Maryland, a mission-driven charitable organization, sought to boost brand awareness and drive membership leads. Their challenge was to move beyond traditional advertising and effectively reach targeted audiences on streaming platforms, all while maximizing the impact of their small team. They partnered with tvScientific to leverage its over-the-top (OTT) advertising platform.

tvScientific provided advanced targeting and automatic campaign optimization, allowing The Y to run precise membership and recruitment campaigns. The solution delivered a cost-per-acquisition 17% below target and a 15% increase in page views. Due to this success, The Y tripled its OTT advertising budget with tvScientific, increasing its allocation from 7% to 21% of total media spend.

The Y in Central Maryland