Case Study: Playbook Media drives cross-channel lift with tvScientific by Pinterest

Playbook Media lifts conversions 15%–20% with tvScientific

Playbook Media, a performance marketing agency, faced the challenge of helping its clients escape a cycle of diminishing returns on ad spend from channels like paid search and social. They needed a solution that could deliver both emotional storytelling and measurable performance results. To address this, they partnered with tvScientific and its Connected TV (CTV) advertising platform.

tvScientific provided a CTV solution with precision targeting and transparent measurement. This allowed Playbook Media to launch a memorable, emotionally resonant ad campaign for a direct-to-consumer brand. The results, measured by tvScientific, included a 15-20% lift in conversions across all digital channels, a surge in organic and direct traffic, and long-term growth.

Playbook Media