Case Study: MTN OPS achieves 7.19x spike lift with tvScientific

MTN OPS drives 7.19x spike lift with tvScientific

MTN OPS, a nutrition and performance company, wanted to prove that their brand-focused, upper-funnel marketing was driving measurable site traffic and purchases, not just building awareness. They partnered with tvScientific to determine if their Performance TV campaigns could create a clear business impact without sacrificing their distinctive brand storytelling.

tvScientific implemented a structured campaign using targeted creative spots and a specific Outdoor Enthusiasts audience. Their approach was set up to track incremental lift from the start and utilized AI for optimization. The results were validated by tvScientific's Spike Lift reporting, which showed a 7.19x surge in site traffic within five minutes of ad exposure. The campaign also drove a 13% incremental lift in purchases, reached 4.4 million households, and generated over 3,000 purchases.

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