Case Study: LG achieves 73% incremental reach with tvScientific and Pinterest audiences

LG unlocks 73% incremental reach with tvScientific

LG, a global leader in consumer electronics, partnered with tvScientific on its CTV advertising but faced a challenge with scale. Their campaigns were constrained by a fixed budget cap, limiting their ability to expand reach and capture additional demand even when performance was efficient.

tvScientific implemented a solution using Pinterest's high-intent audiences on its platform. This approach unlocked a 73% increase in unique households reached, drove a 12% lift in purchase rate, and resulted in 24% net new customers, demonstrating that LG could significantly scale its investment without sacrificing performance.

LG