Case Study: LG drives 1100% revenue growth with tvScientific

LG drives 1100% revenue growth in 2024 with tvScientific

LG, a consumer electronics company, was looking to reach new customers at scale in a competitive market and needed every channel, including Connected TV, to prove its performance and meet strict ROI benchmarks. They partnered with the vendor tvScientific to test Performance TV through their affiliate program.

tvScientific implemented a performance-based CTV campaign using intent-based audience targeting, a CPA payment model, and AI-driven optimization. The solution delivered a 1100% increase in revenue in 2024, a 57% increase in new customers, and a 14% improvement in CPA, making Performance TV a sustained and scalable part of LG's marketing strategy.

LG