Case Study: Wisp achieves 100.3% month-over-month revenue growth with tvScientific

How tvScientific's CTV campaigns surpassed Wisp performance KPIs

Wisp, a telehealth company, needed to hit aggressive revenue targets and found that their typical marketing strategies were insufficient. They sought to explore the new channel of connected TV (CTV) advertising but needed to mitigate the risk. This led them to partner with the vendor tvScientific and utilize its CTV Performance Advertising Platform.

tvScientific implemented a CTV campaign for Wisp, targeting a broad range of programming and using real-time optimizations to identify the highest-performing inventory. The solution was executed as a cost-per-acquisition deal with no additional fees. The campaign drove over 5,000 orders in the first 30 days and was responsible for 90.2% of Wisp's total month-over-month revenue growth of 100.3%, far exceeding their goals. tvScientific's platform effectively proved that CTV could drive direct conversions.

Wisp

Monica Cepak

Chief Marketing Officer