Case Study: Outer achieves 6.4 ROAS with tvScientific

How tvScientific's CTV campaigns surpassed Outer's performance KPIs

Outer, an outdoor furniture brand, faced challenges with high-cost CTV campaigns that offered limited data visibility. They sought a new partner, tvScientific, to gain more actionable insights and improve their return on ad spend per dollar.

tvScientific implemented a CTV advertising solution featuring real-time data and an extended 45-day attribution window to track the full customer journey. This allowed for continuous optimization and transparent reporting. As a result, Outer achieved a 6.4 ROAS, significantly surpassing their 4.5 goal, while maintaining a cost-effective $25 CPM.

Outer

Jacob Rudger

Growth Manager