Case Study: Holey Moley achieves 2.5x ROAS and venue launch success with tvScientific CTV

Holey Moley USA boosts venue launch ROAS to 4.9x with tvScientific

Holey Moley USA, an experiential mini-golf and entertainment venue brand, faced the challenge of launching new locations in U.S. cities and achieving a 2.5x return on ad spend (ROAS) from day one, measured strictly through real revenue from party bookings and ticket sales. To meet this direct revenue goal, they partnered with the vendor tvScientific.

tvScientific implemented hyper-local connected TV (CTV) campaigns targeting a 15-mile radius around each new venue. Using fun, authentic creative and targeting Millennial and Gen Z audiences, their platform enabled real-time optimization and ROAS tracking. This solution drove an average ROAS growth of 1.2x, with the Denver location achieving a 4.9 ROAS, making tvScientific an integral part of the brand's successful launch strategy.

Holey Moley USA