Case Study: HigherDOSE achieves 14% lift in site visits with tvScientific by Pinterest

HigherDOSE lifts site visits 14% with tvScientific

HigherDOSE, a wellness brand, faced the challenge of ensuring its CTV ads drove specific brand recognition and site visits amidst fragmented viewer attention. Their original creative had subtle branding that appeared late, making it hard for viewers to associate the product with their name. They partnered with tvScientific and used its Creative Advisor service to find a data-informed solution.

tvScientific's Creative Advisor analyzed the ad and recommended making the branding bolder and more persistent. HigherDOSE implemented this by running a challenger ad that introduced their logo within the first five seconds and kept it on screen throughout. This solution from tvScientific resulted in a statistically significant 14% lift in site visits compared to the control ad.

HigherDOSE