Case Study: DramaBox achieves 10X spend growth with tvScientific AI-optimized CTV

DramaBox boosts CTV spend 10x with tvScientific

DramaBox, a company that had already found success with Connected TV (CTV) advertising, was facing challenges with complexity and friction as their budgets grew. Their manual bidding process, while effective, had reached an upper limit. They partnered with tvScientific to test its new tvScientific AI service, which is built to optimize for outcomes in real time.

The solution from tvScientific involved gradually shifting budget to AI-optimized campaigns. This allowed tvScientific's system to self-optimize around the clock, reducing operational lag and streamlining campaign structure. The measurable result was a more than 10x increase in spend since April with improving performance, achieving a 7x to 10x return on ad spend (ROAS) that continues to climb.

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