Case Study: Sense360 Achieves 4x Better Prediction of Store Visits with TVision Attention Measurement

Sense360 - Customer Case Study

Sense360, a real-time insights and intelligence provider for restaurants and retailers, wanted to understand whether TV advertising actually drove more quick-service restaurant visits beyond simple ad exposure. To answer that question, Sense360 partnered with TVision, which provides in-home TV attention measurement technology, to compare viewer attention with in-store visit behavior.

TVision and Sense360 combined TVision’s eyes-on-screen attention data with Sense360’s location-based store visit analysis across 143 QSRs in three major markets. The study found that attentive impressions were 4x more predictive of KFC store visits than non-attentive impressions, and also uncovered a wear-out effect where predictive value rose at first and then declined after repeated exposures.

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