Case Study: Global Battery Branding Company identifies attention-driving ad moments with TVision

Global Battery Branding Company - Customer Case Study

Global Battery Branding Company worked with TVision to better understand why its longer-form battery ad was effective and how to preserve that impact when cutting it down into shorter :15 and :06 versions. The challenge was that the original :30 spot had strong creative appeal, but the team needed to know which moments were driving viewer attention so those key elements wouldn’t be lost in edit.

TVision used its second-by-second attention data and Creative Attention Score to identify the exact moments that spiked audience focus, including an audible ding, a flaming toaster, and dramatic entrances by a SWAT team and firefighters. This in-market, eyes-on-screen analysis showed which scenes held attention best and provided actionable guidance for editing shorter versions while maintaining the ad’s impact.