Case Study: Sussex County achieves more efficient media monitoring with TVEyes

TVEyes Media Monitoring Provides “Immeasurable” Benefit to County Government

Sussex County, Delaware needed a better way to monitor how its government was being covered in broadcast media. Communications Director Chip Guy had been using a homegrown setup to track TV news, but it was unreliable, couldn’t capture radio, and was about to break down when local cable changed from analog to digital. Sussex County turned to TVEyes media monitoring to keep up with local, regional, and national coverage more efficiently.

TVEyes provided Sussex County with keyword-based monitoring across broadcast media in all 210 DMAs, letting Chip Guy quickly find, review, save, and share relevant TV and radio clips. The result was a major increase in coverage captured, including an estimated 200% more content than before; in one month alone he recorded 18 TV clips and more than 60 radio clips. TVEyes also saved time, improved responsiveness, and enabled monitoring from anywhere, giving Sussex County a dependable service that reduced workload and strengthened public communications.

Sussex County

Chip Guy

Communications Director