Case Study: Competitor Group achieves easier broadcast media monitoring and reporting with TVEyes

TVEyes Helps Global Event Producer Monitor Media in Multiple Markets

Competitor Group, Inc., the organizer of the Rock ‘n’ Roll Marathon Series, needed a better way to track and report the many TV mentions generated by its high-profile races across major markets. Before using TVEyes, the PR team struggled with slow, tedious, and costly clip searching and downloading, and the per-hit pricing made coverage more expensive as the events grew more successful.

Competitor Group signed up with TVEyes to monitor television coverage in each race city, capture and store clips, and alert the team when sponsors, charities, or stakeholders were mentioned. With TVEyes, the team produced timely reports for sponsors and partners, responded faster to news, and increased promotional value for events, while benefiting from flat-fee pricing and easier clip access.

Competitor Group

Dan Cruz

Director of Public Relations