Case Study: Sussex County improves broadcast media monitoring with TVEyes

Sussex County captures 200% more media coverage with TVEyes

Sussex County, Delaware's government needed to effectively monitor its portrayal in broadcast media but found tracking TV and radio mentions extremely difficult. Their communications director used a failure-prone, homemade system to record only one TV program at a time and could not capture radio at all. Facing a complete system obsolescence, they turned to TVEyes for a broadcast monitoring solution.

TVEyes provided a service that monitors all 210 TV markets, allowing the county to search by keyword and instantly retrieve relevant clips from both TV and radio. This solution made the communications team vastly more efficient, giving them an estimated 200% more content while saving unlimited clips without per-clip fees. The vendor's service enabled immediate response to media coverage, reliably informed county leaders, and freed up staff to handle other critical tasks.

Sussex County