Case Study: Competitor Group tracks broadcast coverage and boosts event reporting with TVEyes

Competitor Group tracks 28 events and $300M in charity impact with TVEyes

The customer, Competitor Group Inc., which operates the Rock ‘n’ Roll Marathon Series, faced the challenge of efficiently tracking, obtaining, and reporting on its massive volume of broadcast media coverage from events nationwide. Their previous media monitoring services were costly, charging per clip downloaded, and were difficult to use, which penalized their PR team's success and created an inefficient workflow for a traveling staff. They turned to the vendor TVEyes for a solution.

TVEyes provided a fixed-price service with a user-friendly interface that allowed the PR team to monitor TV coverage, instantly capture clips, and receive daily alerts. This enabled them to easily compile reports for sponsors and stakeholders, demonstrating media reach with audience metrics. The solution allowed the team to proactively manage events, as illustrated by leveraging pre-event coverage to secure additional promotion. With TVEyes, the team gained efficient clip downloading without per-hit fees, making costs predictable and providing tangible value to sponsors through documented mentions.

Competitor Group