Case Study: Genpro achieves real-time visibility and streamlined collaboration with Turvo’s Cloud TMS

Genpro Goes all in with Turvo’s Cloud TMS Meeting the Demands of the Future Transportation Marketplace

Genpro, a New Jersey–based non-asset provider specializing in temperature‑controlled freight, needed a modern TMS to improve collaboration, network visibility, and scalability as its prior system couldn’t support future growth. After evaluating options, Genpro selected Turvo’s scalable, cloud‑based collaboration SaaS platform (Turvo’s cloud TMS) to centralize stakeholders, automate repetitive shipment tasks, and connect customers and carriers through real‑time integrations.

Turvo partnered with Genpro to eliminate manual processes and deploy a unified platform that synchronized with Genpro’s technology ecosystem, streamlined workflows across operations, sales, and finance, and provided real‑time visibility via cloud and mobile apps. The Turvo solution accelerated internal and external adoption, simplified onboarding, strengthened carrier communications and sales strategies, and achieved measurable impact — including 100% shipment transaction processing from order entry to financial closeout within a few months — enabling rapid volume growth while controlling operational costs.

Genpro

Robert Goldstein

Chief Executive Officer