Case Study: Zlato.ua boosts mobile conversion and add-to-cart performance with Turum-burum UX/UI redesign

Zlato.ua boosts mobile conversion 14% with Turum-burum

Zlato.ua, a major Ukrainian jewelry eCommerce retailer and hypermarket, partnered with the vendor Turum-burum to address challenges related to its website's user experience and conversion rates. The project involved a comprehensive website redesign to improve performance across key pages.

Turum-burum implemented a detailed UX/UI redesign for Zlato.ua, focusing on the homepage, product pages, checkout process, on-site search, and over 100 unique content pages. The solution simplified navigation, added new tools, and structured information more effectively. The results were significant, including an 83.69% increase in completed checkouts, a 22.5% rise in add-to-cart conversions, a 14% boost in mobile conversion rate, and an 11% increase in average session duration.

Zlato.ua