Case Study: Würth-Ukraine boosts revenue with Turum-burum's UX audit and CRO optimization

Würth-Ukraine LLC boosts revenue by 117% with Turum-burum

Würth-Ukraine LLC, a subsidiary of a global leader in professional tools, faced challenges with its e-commerce website's user experience. Their high mobile traffic had a significantly lower conversion rate, and users were abandoning the site due to navigation difficulties and a confusing checkout process. They engaged the vendor Turum-burum to conduct a UX audit and provide conversion rate optimization services.

Turum-burum implemented a comprehensive set of UX solutions targeting navigation, the homepage, catalog, shopping cart, and checkout. Key improvements included a redesigned catalog with subcategories, a optimized mobile banner, streamlined filters, and a simplified checkout page. As a result, the client self-implemented these changes and saw a 117% increase in total revenue, an 85% increase in desktop conversion, a 36% increase in mobile conversion, and a 71% rise in key user actions.

Würth-Ukraine LLC