Case Study: Wixez boosts conversion with Turum-burum UX/UI redesign and CRO

Wixez increases conversion by 114% with Turum-burum

The customer, Wixez, an international fashion accessories retailer, struggled to convert its first-time website visitors into purchasers due to a lack of user trust and an inefficient user journey. The vendor, Turum-burum, was engaged to perform a comprehensive UX audit and redesign to increase conversion rates.

Turum-burum implemented a detailed solution that included redesigning the homepage navigation, catalog, search, product pages, and wishlist functionality to be more intuitive and trustworthy. As a result, Wixez saw an overall conversion rate increase of 114%, its mobile conversion rate tripled, and its add-to-cart micro-conversion increased by 62%.

Wixez