Case Study: Unilamp boosts B2B conversions with Turum-burum UX/UI redesign

Unilamp boosts conversion by 41% with Turum-burum

The customer, Unilamp, a global brand in architectural lighting, faced the challenge of a WordPress website that was poorly suited for its B2B audience, lacking trust signals and functionality. The vendor, Turum-burum, was tasked with conducting a UX audit and performing a gradual redesign to improve conversion and usability while keeping the existing platform.

Turum-burum implemented a solution focused on enhancing key interaction points, including the homepage, category pages, product pages, and contact forms. This gradual redesign strengthened trust and functionality for corporate clients. The results were a 30% increase in user engagement, a 41% rise in conversion for requests, and a 16% longer average session duration.

Unilamp