Case Study: The Spy Store boosts conversion by 16% with Turum-burum CRO services

The Spy Store boosts revenue by 47% with Turum-burum

The Spy Store, an Australian intelligence equipment retailer, faced low customer loyalty and poor interface engagement on its website, which negatively impacted sales. They engaged vendor Turum-burum for its CRO services to address these conversion challenges.

Turum-burum implemented its ESR approach, conducting a usability audit and making over 60 optimization recommendations. Key solutions included simplifying navigation, restructuring content, improving adaptive design, and adding upsell tools. This resulted in a 16% increase in e-commerce conversion, an 80% rise in items added from the product card, and a 47% boost in revenue for The Spy Store.

The Spy Store