Case Study: TerMinCin achieves omnichannel eCommerce growth with Turum-burum’s UX redesign and Laravel migration

TerMinСin regains traffic in weeks and boosts sales with Turum-burum

TerMinСin, an online store and large network of offline family goods retailers, faced the challenge of migrating its online store from the Horoshop platform. They needed to create a unified omnichannel platform to seamlessly combine online and offline customer experiences and provide flexible management of promotions and loyalty programs. They partnered with the vendor Turum-burum for a comprehensive solution involving a UX audit, redesign, and platform migration.

Turum-burum migrated the store to a custom Laravel platform without data loss and implemented a mobile-first redesign. Key features included optimized navigation, handy filters, an engaging product page, a simplified checkout process, and a personal account with a unified reward system integrating online and offline activities. The solution laid the groundwork for future scaling into a marketplace. Following the launch, the site quickly regained its previous traffic, and sales subsequently exceeded prior levels.

TerMinСin