Case Study: Symbol boosts conversion by 76% with Turum-burum website redesign

Symbol boosts conversion 76% with Turum-burum

The customer, Symbol, a luxury goods retailer and official distributor of over 200 worldwide brands, faced a significant challenge. Their well-organized offline sales process for high-end clients was not reflected in their online store, which lacked the same status-oriented and user-friendly experience. The vendor, Turum-burum, was engaged to perform a website redesign to bridge this gap.

Using their RSR (Revolutionary Site Redesign) approach, Turum-burum implemented a minimalist and functional design. Key solutions included a personalized homepage, a unified color scheme to mirror the physical stores, and innovative entry points like "Look of the Day." The vendor's redesign focused on improving navigation and highlighting products. This resulted in a measured 76.34% increase in conversion rate for organic traffic during off-season periods.

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