Turum-burum
63 Case Studies
A Turum-burum Case Study
Sunuva, a global kids' fashion brand, was facing a challenge with shopping cart abandonment on its e-commerce site. To identify the reasons and provide solutions, they enlisted the services of vendor Turum-burum for a UX audit and conversion rate optimization.
Turum-burum utilized analytic tools, session recordings, and heat maps to audit the site and provide a prioritized list of recommended UX changes. After implementing nearly every recommendation provided by Turum-burum, Sunuva reported a measurable increase in both conversion rate and site traffic.