Case Study: Shabo modernizes its wine brand website with Turum-burum

Shabo refreshes its website with Turum-burum to boost UX and brand reputation

Shabo, a Ukrainian wine company and industry leader, needed a modern website redesign to better emphasize its brand reputation and meet user needs. They partnered with the design agency Turum-burum for a complete site redesign and UX/UI design service.

Turum-burum solved this by conducting thorough research, audits, and interviews before implementing a new design with a more noble color palette and a structured information architecture. The solution included optimized category and product pages with features like search and cross-selling tools. The result was a modern, fresh website that improved the user experience and better communicated the Shabo brand values.

Shabo