Case Study: Robinzon achieves a mobile-first, scalable travel shopping experience with Turum-burum

Robinzon builds a mobile-first travel website with Turum-burum

The customer, Robinzon, is a multi-category retailer for tourism and travel goods and the official Samsonite distributor in Ukraine. Their challenge was to redesign their website to act as a tool for future business growth and scaling. They partnered with the vendor Turum-burum for this website redesign project.

Turum-burum implemented a mobile-first design with a specific stylistic approach to evoke travel and adventure, increasing user engagement. The solution included simple navigation, a tunnel approach for the catalog, and a minimalist design with thematic custom elements. The vendor delivered a customer-centric and mobile-friendly web product that provided a sense of community and an advantageous presentation of products, setting the foundation for scalable future growth.

Robinzon