Case Study: Perfumer achieves a 32% increase in transaction rate with Turum-burum

Perfumer boosts transaction rate by 32% with Turum-burum

The customer, Perfumer, a major supplier of bulk perfumes in Ukraine, needed an online store that could efficiently handle large wholesale orders and reflect its position as a reliable business partner. The vendor, Turum-burum, was engaged to provide conversion rate optimization services using its ESR approach to redesign the website.

Turum-burum implemented a comprehensive redesign featuring a full-text search, prioritized filters, and optimized product cards with clear calls-to-action and cross-selling tools. This solution significantly improved the user experience and increased the website's transaction rate by 32%, with a 24% increase on desktop and a 43% increase on mobile.

Perfumer