Case Study: LUXOPTICA creates a cozy online optics and ophthalmologist experience with Turum-burum UX/UI design

LUXOPTICA builds a brighter online optician with Turum-burum’s 100+ screen UX redesign

The customer, Luxoptica, a major Ukrainian optical retailer, needed to create a website that seamlessly combined its function as an online glasses supermarket with the trusted expertise of an ophthalmologist's office. The vendor, Turum-burum, was engaged to provide UX/UI design services to achieve this balance and develop a brand presentation for a conference.

Turum-burum developed a comprehensive solution featuring distinct portals for frames and sunglasses with advanced filtering, realistic lens visualizations, and online appointment booking services. They created over 100 detailed screens to build a user-friendly site that integrated e-commerce with informative medical content. The project also included a high-tech interactive presentation for an e-commerce conference. While specific metrics for Luxoptica were not provided in the text, Turum-burum's case studies demonstrate their capability to significantly increase client revenue.

LUXOPTICA