Case Study: Lamour Beauty Company boosts order quantity by 43% with Turum-burum UX/UI redesign

Lamour Beauty Company boosts order quantity by 43% with Turum-burum

Lamour Beauty Company, an importer of professional Italian hair cosmetics, faced a challenge with the user experience of its website for both B2B and B2C segments. They partnered with the vendor Turum-burum for a UX audit and redesign to improve user interaction and increase conversion rates.

Turum-burum implemented its ESR methodology, starting with a usability analysis to identify critical issues. The solution included a redesigned homepage with better accents and banners, an improved navigation menu, and a restructured product page that prioritized key information. This optimization led to a 43% increase in products per order and an average check that grew by 1.7 times. Additional results for Lamour Beauty Company included a 24% reduction in desktop bounce rate and significant increases in user engagement metrics.

Lamour Beauty Company