Case Study: Infoshina.com.ua simplifies complex metal product sales with Turum-burum redesign

Infoshina.com.ua streamlines metal products buying with Turum-burum for 2,000+ SKUs

The customer, Infoshina.com.ua, an online metal products supplier, faced the challenge of translating its complex offline purchasing processes into a simple and automated online experience for its B2B and B2C clients. Turum-burum was engaged to redesign the e-commerce website with the goal of reducing dependency on managers and creating a user-friendly platform for its large assortment of over 2,000 SKUs.

Turum-burum implemented a comprehensive solution that included a redesigned homepage, an overhauled catalog and search system, custom product pages with integrated calculators, and a dynamic shopping cart. The results included significant sales automation, a mobile-friendly user experience, and the creation of a design system for future scaling. The vendor successfully digitized the complex industry, creating an intuitive platform that elevated trust in the brand.

Infoshina.com.ua