Case Study: Infoshina.com.ua improves usability and boosts conversion with Turum-burum UX/CRO audit

Infoshina.com.ua boosts usability with Turum-burum, reducing page exits by 40%

The customer Infoshina.com.ua, a Ukrainian online insurance service, faced challenges with its website interface, including complex navigation and a confusing policy ordering process that hindered user acquisition and retention. They engaged the vendor Turum-burum for a UX audit to address these issues and improve conversion rates.

Turum-burum implemented several solutions, including restructuring the homepage layout, optimizing navigation with a fixed header, and simplifying the insurance application by integrating autocomplete. After these improvements were made, the vendor provided supervision to ensure correct implementation, which resulted in the development of 63 detailed hypotheses for enhancing the site's usability and performance.

Infoshina.com.ua