Case Study: Infoshina.com.ua boosts conversions and user trust with Turum-burum's UX/CRO redesign

Infoshina.com.ua boosts mobile session duration by 32% with Turum-burum

Infoshina.com.ua, a Ukrainian premium brand of CBD-based dietary supplements, faced challenges with its e-commerce site including high bounce rates, a confusing user journey, and low conversion rates. They engaged the vendor Turum-burum for a conversion rate optimization (CRO) service and website redesign to prepare for traffic growth, build trust, and better communicate the brand's prestige.

Turum-burum redesigned key pages like the homepage, product pages, and checkout flow based on a UX audit. Their solutions included adding clear product value propositions, streamlining information architecture, and optimizing for mobile. As a result, the customer saw a 6x increase in users, a 17% decrease in bounce rate, a 45% reduction in exits from product pages, and a 198% increase in session duration on product pages.

Infoshina.com.ua