Case Study: Infoshina boosts conversion with Turum-burum's ESR redesign

Infoshina boosts product-card micro-conversions by 85.57% with Turum-burum

Infoshina, a major online retailer of tires and wheels, sought to improve the conversion rates on its high-traffic ecommerce website. They partnered with the vendor Turum-burum, who employed their ESR approach, a method of making step-by-step point changes to the site's design to quickly improve key performance indicators.

Turum-burum implemented several specific optimizations based on hypotheses, including redesigning the product card and the pop-up cart. These changes resulted in significant micro-conversion increases: an 85.57% lift in add-to-cart conversions from the product page and a 14.8% increase in transitions to checkout from the cart. The vendor Turum-burum successfully boosted key user actions on the Infoshina site through targeted design improvements.

Infoshina