Case Study: Infoshina boosts mobile conversion and scalable UX with Turum-burum

Infoshina boosts mobile-first UX with Turum-burum after 84% of traffic came from mobile

Infoshina, a major sports nutrition retailer in Ukraine, faced a growth ceiling due to an outdated website with a complex interface that resulted in low conversion rates, particularly among mobile users. To address this, they partnered with the vendor Turum-burum for a comprehensive UX/UI redesign and conversion rate optimization service.

Turum-burum implemented a mobile-first redesign, simplifying navigation, overhauling the catalog and product pages, and optimizing the checkout process. They also created a unified design system to ensure future scalability. As a foundation for further growth, the project successfully modernized the online store, making the buying process more intuitive and laying the groundwork for maintaining the company's market leadership.

Infoshina