Case Study: Infoshina boosts mobile conversion and trust with Turum-burum's UX/CRO optimization

Infoshina boosts mobile conversion trust with Turum-burum

The vendor Turum-burum performed a UX audit and conversion rate optimization for Infoshina, a multi-brand premium cosmetics store. The customer's challenge was a high mobile bounce rate and low conversion, driven by a complex site navigation that failed to convert traffic from social media into buyers and did not effectively communicate the brand's trustworthiness.

Turum-burum implemented a mobile-first CRO solution, which included a sticky header, fixed filters, an optimized product page with a fixed "Buy" button, and a simplified checkout with auto-saved data. As a result, Infoshina received a comprehensive system of changes designed to shorten the path to purchase, build trust, and minimize doubts during checkout, leading to stable KPI growth.

Infoshina