Case Study: Infoshina increases lead generation by 24% with Turum-burum's homepage redesign

Infoshina boosts lead generation by 24% with Turum-burum

The customer, Infoshina, an international email marketing service, approached the vendor Turum-burum for a homepage redesign. Their main challenge was to identify new growth points and improve lead generation during a user's first interaction with their product.

Turum-burum implemented a solution that began with a comprehensive UX audit to identify weak points. They then redesigned the homepage using a Story Tailing approach, moving key advantages higher, reducing page length, and strategically placing CTAs. As a result of this work by Turum-burum, Infoshina saw a 24% increase in the number of leads generated.

Infoshina